Health and well-being coaching is an evidence-based intervention commonly implemented to improve chronic health conditions. Coaching programs utilize frameworks from the transtheoretical model of change and social cognitive theory, and incorporate elements of motivational interviewing and peer support. Increasingly, behavioral health coaching includes digital components to increase access and reach, personalization, cultural tailoring, and continuing prompts and support for behavior change. However, many programs require extensive training and resources for development and delivery.

In this workshop, participants will be introduced to a blended model of brief digital health coaching suitable for implementation with any audience and health or well-being topic. The program combines weekly 20-minute remote coaching with daily standardized, automated text and multimedia messages over a 4-to-6-week period. The coaching component relies on collaboration between participants and coaches to set individual goals for physical, mental, social, or spiritual health. Digital messages allow cultural tailoring to increase engagement, relevance, and success for communities of color and can be customized to support additional technologies and interactive capabilities. The highly adaptable program is based on behavior change theories and evidence-based tools and communication strategies, and leverages existing health promotion materials thus requiring limited resources for implementation. Data from previous program evaluations with young adults and healthcare workers will be presented to illustrate potential applications, health outcomes, and training requirements.

In this workshop, our team will first demonstrate program application for (1) chronic disease prevention among young adult Latinas and (2) burnout and stress management for healthcare workers, clearly outlining the process of developing both the remote coaching and digital messaging intervention components. We then will guide participants to adapt the intervention for any audience and health or well-being topic. They will leave the workshop with a plan for adapting the blended digital health coaching model to meet the needs of their communities. The course brings together a team of five each contributing unique expertise, including multicultural health coaches, community health workers, a nurse, minority researchers, and an expert in behavioral science and and digital messaging.